If you’re on the internet at all or watch the news, you’ve likely already heard of Kony 2012. An effort put forth by the organization Invisible Children to bring war criminal Jospeph Kony to justice. For the last 26 years he’s kidnapped children and forced them into his Ugandan rebel army. The goal of the campaign is to use social media to make him famous and to help him be located and brought to justice. To help keep his name and face in the public eye, they are utilizing social media, hash tags, videos, and interviews.
Invisible Children is a unique organization and they divide their efforts into 3 categories: Movies, The Movement, and The Mission. Their mission statement is listed on their website as:
INVISIBLE CHILDREN USES FILM, CREATIVITY AND SOCIAL ACTION TO END THE USE OF CHILD SOLDIERS IN JOSEPH KONY’S REBEL WAR AND RESTORE LRA-AFFECTED COMMUNITIES IN CENTRAL AFRICA TO PEACE AND PROSPERITY.
They have been extremely successful with getting the video shared, viewed, and talked about. In 3 days the video has already been viewed over 55 million times. They have conducted interviews on E! News, The Today Show, and Piers Morgan Tonight. They are also targeting 20 culture makers including Oprah, Angelina Jolie, Mark Zuckerberg and 12 policymakers like Condolezza Rice, Mitt Romney, and Bill Clinton. Within 24 hours several had already tweeted and made Facebook posts encouraging their followers and fans to watch the video and share. To stand up and use their voice.
Over the last few years we’ve seen time and time again how powerful social media is. Within just a few hours this story went viral and brought people together and united over a cause. I can’t think of a better reason to be a part of social media then to let your voice be heard.
Let us know in the comments below if you’ve watched the video and what you thought.
All the links and ways to connect with Invisible Children and Kony 2012 are included below:
Invisible Children founder Jason Russell @jasonrussell
Kony 2012 website
Invisible Children website
Invisible Children tumblr
Invisible Children financials website