I’m going to keep this article short, because there isn’t much to say about it, really. By now you’ve all certainly read about the horrifying incident in Colorado at a midnight screening of The Dark Knight Rises. A dozen people lost their lives and many more were injured.

Currently, the front page of just about every news site is littered with images of the shooter’s face. I can’t remember his name. Normally I wouldn’t use that as an excuse, but in this case, I’m making a point of not looking it up.

I expect a lot more stories to show up over the next weeks and months, psychoanalyzing him and reporting any weird or theatric behavior by him. I don’t see a purpose to it. Why give him an audience?

I plan to avoid these stories as much as possible. I’ll certainly read about the tragedy itself. And I’ll certainly read about the victims. Especially now that we know there was real self-sacrifice and heroism among them. But I don’t want to contribute anything toward making the shooter any level of celebrity. I don’t want to dignify his name or face by knowing them.