Amazon is launching a film studio. The idea is to make it in the same sort of egalitarian spirit as what they’ve done for self-publishing. Anyone can submit a script and if something really stands out, Amazon will greenlight it. The writer will make a flat salary of $200K if the film is made, but that number triples if the film is decently profitable. Like self-publishing, this promises a revolutionary world without the traditional gatekeepers, where anyone can get any story out to the world without going through the traditional channels, and where content creators can have greater ownership over their works. Of course, also like self-publishing, critics will argue that by making so much content available, there will be no way to truly separate the wheat from the chaff, and the only things that get noticed will be the ones driven by cynical marketing tactics rather than with true creativity.
There’s a story my fiancée likes to hold against me from when we were first dating. We went into a Blockbuster (which might date this story right off the bat) to pick out a movie. She badly needed to use the bathroom, but figured we’d be in and out of there in a second, and my apartment was right around the corner, so she didn’t say anything. I wandered into the “4 for $20” section, and started browsing for the next half hour. I found three movies I wanted, but for the fourth, I could only find movies I’d pay money to not have to see. Meanwhile, the woman I’d later decide to spend the rest of my life with was doing her best to be patient with my indecisiveness. She said, “Look, just get the three you want and throw away the fourth. It’s still a deal!” But I still kept hunting for a worthy fourth. Finding nothing, I eventually gave up, leaving empty-handed. My poor girlfriend’s bladder was put through that ordeal for nothing.