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Posts tagged ‘facepalm’

These Obamacare Ads for College Students Can’t Be Real, Right?

As the provisions in the Affordable Care Act start rolling out, the state of Colorado decided to spread awareness with one of the most confusing ad campaigns I’ve ever seen.

keg_stand

Let’s catalog this ad’s many crimes against humanity:

  • Stealing the tagline and font from the “got milk?” campaign, which may very well be older than the models used in this campaign.
  • The “word” “brosurance.”
  • The sentence “Don’t tap into your beer money to cover those medical bills.”
  • Attempting to turn the perfectly good “Thanks, Obama!” meme into a tagline for insurance.
  • A website that is genuinely called “doyougotinsurance.com.”
  • The combination of calf-high white socks and American flag shorts.
  • The combination of backwards baseball cap and tank top.
  • The “word” “brosurance.”

This is satire, right? It has to be. I refuse to accept this as a real thing. This was put together by people who are secretly criticizing healthcare reform, right? It has to be. Please tell me this isn’t real. The world isn’t that sad of a place.

But wait, there are other ads in the campaign that weren’t written by crazy people.

mom

Okay… that’s weirdly normal. Now I’m even more confused. The message here is “You shouldn’t have to go shopping for medical help. You should get medical help when you need it,” whereas the message of the last ad was “Who needs a liver when you’ve got easy access to a healthcare brofessional? #YOLO”

What are you trying to do here, Colorado? Do you just have a really low opinion of college students? Do you even have a plan, or are you just throwing models on white backgrounds and freestyling the rest?

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