If you’re on the internet at all or watch the news, you’ve likely already heard of Kony 2012. An effort put forth by the organization Invisible Children to bring war criminal Jospeph Kony to justice. For the last 26 years he’s kidnapped children and forced them into his Ugandan rebel army. The goal of the campaign is to use social media to make him famous and to help him be located and brought to justice. To help keep his name and face in the public eye, they are utilizing social media, hash tags, videos, and interviews.